Private Label Extensions Review (2023): Quality, Price, and Pros & Cons

Published By: Dasia

Fact Checked By: Janine Griffiths

Last Updated: February 23, 2023

This is a detailed review of Private Label Extensions in 2023.

I’m Dasia, a licensed cosmetologist. I’ve used many hair products including extensions and wigs over the years from online stores.

In my four years of experience as a professional stylist, I experimented with many different products and I quickly learned to recognize the good quality ones.

I’m going to review a wig from the company Private Label Extensions. This hair was purchased out of pocket, without an incentive, and a 100% honest review will be given.


The company was founded in 2013 and is based out of Atlanta, Georgia. Mickey Moran is the CEO of Private Label Extensions. He had a background in E-commerce and online business which helped when he was building the company. He even expressed how forging strong business relationships helped grow Private Label Extensions.

Its website was very appealing and it promoted the products in a way that made you want to continue shopping. They showcased their positive reputation which helps a visitor like me build trust. One unique feature of the site was that it offered the option to buy now and pay later, and it also gave customers the opportunity to join a rewards program.

Private Label Extensions offered a wide variety of all beauty products, not just hair. Its website showcases both virgin hair and raw hair bundles. They also have a wide range of lace for the closures and frontal available, which gives customers plenty of choices. The lashes are another bestseller from the company and they come in a range of styles and textures.

The delivery of the products was also very quick. My package came via USPS in 2 business days. The shipping was cheap and they even offered route protection at an additional charge. Signatures are required on more expensive orders, so it is important to plan accordingly on delivery day. Customers in the area also have the option to receive their orders via Postmates.

What I Like

  • Price – The units were affordable and matched the hair quality.
  • Color – The hair strands looked very healthy and were very rich in color.
  • Store layout – The website had product pictures that flowed well together.

What I Don’t Like

  • Frontal – The material is rough and would feel uncomfortable to wear all day.
  • Cap – There wasn’t an option to alter the size and the material felt like mesh.
  • Density – The hair was way too thin and showed wefts in some areas.


Reviews for Private Label Extensions were mixed. For the most part, they were positive, but some customers truly had a problem with the hair quality. One customer toned the hair and the extensions started falling apart as a result. On the other hand, other customers raved over the hair quality and the informative information they received from Private Label Extensions during the order.

Hair Quality

Hair Strands

The strands felt quite soft, which could be due to the straight texture. Straight hair draws your eye to the strands, so it is easier to see how healthy the hair is. This can either be a good thing or a bad thing depending on the quality of the hair.

The color of the hair was 1B, which is black, although the strands had a warm undertone throughout. If you do not like warm tones, you can easily fix this by applying a toner to the hair, which will cause little to no damage. The wig was also easy to brush.

The unit shed slightly as I brushed through the hair, but it was not too excessive. However, it is worth bearing in mind that shedding can lead to thin hair, and the hair on the wig is already quite thin.


This wig came with a standard lace frontal. The lace was not impressive because the material was rough and scratchy. It almost felt as if the frontal was made from plastic.

The knots on the lace were quite thick, especially near the crown of the head. The color of the lace was also very light, which could accentuate the knots. This was easy to fix as the knots could either be lightened or the lace could be darkened with cosmetics.

The hair did appear to be pre-plucked and included baby hairs. These features were not advertised on the website, although they are worth mentioning. The wig produces a natural-looking hairline while blending the lace to the scalp.


The hair has a density of just 130% and this was obvious as soon as I used it. The unit felt extremely thin and you could easily see through the hair strands to the wefts. This is not a good look but can be easily fixed by increasing the density.

Since the density offered is similar to natural hair, it wasn’t thick and the wig felt very light. The company offered two additional density options, 150%, and 180%. I would definitely recommend increasing the density if you were to buy this unit.

The length of the hair was 14 inches and the hair felt too thin, especially on the ends. If you want a longer length you would definitely need to increase the density in order for the hair to look healthy.


The construction of this unit felt very cheap. The wig was just under $150 and so far, the hair strands are the only area that makes the wig worth it.

One way to improve the unit would be to increase the density of the hair in the area where the frontal blends into the rest of the cap. The area lies flat, but the wefts clearly show, because the hair is so thin. 

The material of the lace and cap poses the biggest problem. They feel similar to plastics or mesh as opposed to a soft stretchy material. The unit would feel very uncomfortable to wear all day long. 

Cap Size

The cap was made out of two different types of material. The material along the sides of the unit was mesh-like and not as stretchy as the main cap. The remainder of the cap has a standard breathable and stretchy material.

The unit came with 4 combs to secure the wig to your natural hair. It also contained elastic along the nape of the unit. The frontal blends nicely into the cap and takes up the entire front section of the wig, which gives it a more natural look.

Unfortunately, there was no option to customize the cap size, which would have been a nice addition.

Store Experience 

The website seemed very professional. They had captivating photos that were consistent and matched the theme of the site. The website also highlighted other top-ranking companies that have featured their products.

Private Label Extensions offers a rewards program that allows customers to save money easily by creating an account. The rewards program also allows customers to start earning discounts on products instantly.

The store even offers Shop Pay, which is a service that gives customers the ability to pay for products in installments. Customers can get four interest-free installments on orders between $50-$3,000. This is a great option for anyone who doesn’t have all the money upfront.

Range of Products

Private Label Extensions offers a variety of different beauty-related items. They range from wigs and weaves to lashes and cosmetics. The company even offers package deals that are similar to wholesale. This allows customers to receive more products at a discounted price.

The company offers bundles in both virgin and raw hair. Their closures and frontals are available in standard lace, transparent, and HD. Private label Extensions also offered sample kits for business owners, which feature all types of hair for clients.

Lashes offered by the company are quite popular and highly rated. They have both 3D and 5D available. Sets are available along with the company’s own lash group.

Customer Support 

The company never reached out to me during the order process, but since the order was delivered so fast, there was never a need to contact them. It is worth noting that Private Label Extensions is based in Atlanta and operates from 10am – 6pm Monday to Friday. On Saturdays, they finish at 4pm. 

During their operation hours, they respond via email and phone. Private Label Extensions even has a contact form that you can fill out to receive additional help and they will respond to your form via email.

One feature I wish the site did contain was a live chat. Live chats are helpful as they provide a quick response to your inquiries. While this is ideal, they often have bots responding instead of real people and this leads to generic responses.

Delivery Time

The company offers two different shipping options, which include standard and express. The shipping was $6.95 which is very reasonable and they even offer route insurance protection, for which you can opt for with an additional $3.55.

Orders that are over $150 will require a signature at the dropoff location. This option can not be modified, so it would be a good idea to plan and arrange for someone to be home on the day of the delivery. All deliveries are sent directly from the company’s Atlanta warehouse.

If you live in the Atlanta area, Private Label Extensions offers the option to deliver via Postmates. However, this delivery service comes with some additional requirements. In addition to signing for your purchase, you also need to show a valid ID.

What Others are Saying

This customer was not happy with her purchase from Private Label Extensions. The hair started to fall apart as she toned the hair, even though she did not use any chemicals. According to this review, customer service proved to be of little help when she reached out to the company.

However, the short review above is from a customer who was happy with the products she received. In her opinion, they offer good-quality hair and lashes. This customer also mentioned that the website and representative proved to be informative as well.


Does Private Label Extensions Accept Returns?

Yes, the company offers a 100% satisfaction guarantee that offers the ability for customers to return products if they are not happy. Any extensions that have been altered will not be accepted and do not qualify for a return. Clearance products are exempted from being returned and the return must take place within 30 days of purchase.

Does Private Label Extensions Offer a Rewards Program?

Yes, the company does have a rewards program. You can become eligible by creating an account with the store. After this, you can easily start earning points by taking part in the suggested activities. After you earn points, you are able to redeem them in the form of coupons at the checkout.

Do I Recommend Private Label Extensions?

The company lived up to its positive reputation. It had an appealing website and it offered a range of products. Delivery was fast too. The wig was also reasonably priced.

Despite the positives, I still wouldn’t recommend Private Label Extensions because the hair quality was poor.

The material used for the lace and cap is not something I would want to wear. The hair was so thin, it showed the wefts near the frontal.

The best area on the wig appeared to be the strands. However, overall, the hair was not thick enough and easily damaged.


A lover of all things beauty related whose been in the industry for about 5 years. While I'd love to say I'm a self-taught prodigy, I'm actually a licensed cosmetologist who has spent countless hours studying hair. I quickly learned sharing valuable information with like-minded individuals allows everyone to make the right choices when dealing with their hair. As a curly girl myself I love to experiment with different styles on a regular basis. While I do have a busy schedule between work, freelancing, and school; I always seem to find time for my hair.

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