I’m Dasia, a licensed cosmetologist. I’ve learned that there is a good and a bad way to go about shopping for beauty products, especially when doing so online.
In my 4 years of professional experience as a stylist, you get to try out a lot of different products. You quickly learn of the benefit in leaning towards good quality products.
I’m going to review a wig from the company Private Label Extensions. This hair was purchased out of pocket, without an incentive, and a 100% honest review will be given.
The company was founded in 2013 and is based out of Atlanta, Georgia. Mickey Moran is the CEO of Private Label Extensions. He had a background in E-commerce and previous selling online which helped when he was building the company. He even expressed how building strong business relationships helped grow the business.
The store site was very appealing, it marketed the products in a way that made you want to continue shopping. They showcased their positive reputation which helps a visitor like me, build trust. Some unique features to the site had to be the option to buy now and pay later along with joining a rewards program.
Private Label offered a wide variety of all beauty products, not just hair. The site showcases both virgin hair and raw hair bundles. They also carry a wide range of lace for the closures and frontal, allowing the perfect choice for any customer. The lashes are another best seller from the company, offering different styles and textures.
The customer service department never contacted me about the order. I received the confirmation email and the product arrived a few days later. Private Label does offer options to contact a representative via email and phone. Both are operated during business hours which would have been nice if they offered a live chat option instead.
My package came via USPS in 2 business days. The shipping was cheap and they even offered route protection at an additional charge. Signatures are required on more expensive orders, so plan accordingly on delivery day. Customers in the area also have the option to Postmates an order.
Reviews for Private Label were mixed. For the most part they were positive, but some customers truly had a problem with the hair quality. One customer toned the hair and the extensions started falling apart as a result. On the other hand, certain customers raved over the hair quality and the informative information they received during the order.
What I Like
- Price –The units were affordable and matched the hair quality.
- Color – The hair strands looked very healthy and were very rich in color.
- Store layout – The website had product pictures that flowed well together.
What I Don’t Like
- Frontal –The material is rough and would feel uncomfortable to wear all day.
- Cap – There wasn’t an option to alter the size and the material felt like mesh.
- Density – The hair was way too thin and showed wefts in some areas.
The strands were quite soft at the initial touch, this could be due to the straight texture. Straight hair draws your eye to the strands highlighting their health. This can either be a good thing or bad depending on the quality of the hair.
The color of the hair was 1B which is black. This being the case, the strands had a warm undertone throughout. If you don’t happen to like warm tones, you can easily fix this by applying a toner to the hair which will cause little to no damage.
The unit slightly shed as you brushed through the hair, but nothing excessive. Shedding is not desired as it can lead to thin hair and this unit does not need any extra help in the thinning area. Aside from shedding, the unit was easy to brush through.
This wig came with a standard lace frontal. The lace was not impressive as the material was rough and scratchy. It almost felt as if the frontal was made from plastic.
The knots on the lace were quite thick, especially near the crown of the head. The lace color was also very light which could accentuate the knots. This is an easy fix as the knots could be lightened or the lace could be darkened with cosmetics.
The hair did appear to be pre-plucked and have baby hairs. Although not advertised on the site, these features are worth mentioning. Both aid in producing a natural looking hairline while blending the lace to the scalp.
The hair was purchased in 130% density and you can tell. The unit felt extremely thin and you could easily see through the hair strands to the wefts. This is not a good look but can be easily fixed by upping the density.
Since the density offered is close to someone’s natural hair, it wasn’t thick and the wig felt very light. The company offered two additional density options, 150% and 180%. I would definitely recommend increasing the density if you were to buy this unit.
The length of the hair was 14 inches and the hair already feels thin, especially on the ends. If you want a longer length you would definitely need to increase the density in order for the hair to look healthy.
The construction for this unit felt very cheap. The wig was just under $150 and so far, the hair strands are the only area that makes the wig worth it.
One area of improvement would be where the frontal blends into the rest of the cap. The area lies flat, but the hair is so thin the wefts clearly show. Aside from this there are no errors showing or loose strings.
The material of the lace and cap posed the biggest problem. They feel similar to plastics or mesh as opposed to a soft stretchy material. The unit would feel very uncomfortable to wear all day long.
The cap was made out of two different types of material. One along the sides of the unit that was mesh like and not as stretchy as the main cap. The remainder of the cap has a standard breathable and stretchy cap.
The unit came with 4 combs to secure the wig to your natural hair. It also contained elastic along the nap of the unit. The frontal blended well into the cap and took up the entire front section of the unit.
This wig didn’t have the option to customize the cap size which would have been a nice addition. Keeping this in mind, the size was pretty standard which allowed the sixe to not pose a problem.
The site had a very professional feel. They had captivating photos that were uniform and matched the theme of the site. The store site also highlighted their reputation by sharing with customers other highly rated companies that have featured their products.
Private Label offers a rewards program that allows customers to easily save money. All that’s needed from you is the ability to create an account. You can instantly start earning discounts on products.
The store even offers Shoppay which is a service that allows you the ability to pay for products in instalments. 4 interest free instalments are valid on orders between $50-$3,000. This is a great option for anyone who doesn’t have all the money upfront.
Range of Products
Private Label offers a variety of different beauty related items. They range from wigs and weaves to lashes and cosmetics. The company even offers package deals which is similar to wholesale, you are able to receive a greater amount of products at a discounted price.
The company offers bundles in both virgin and raw hair. Their closures and frontals are available in standard lace, transparent, and HD. One area the company specifically stuck out was their sample kits for business owners, this features all hair for clients.
Lashes offered by the company are quite popular and highly rated. They have both 3D and 5D available. Sets are available along with the company’s own lash group.
Also read: Weaves vs Wigs – Which is better?
The company never reached out during the order process, but since the order was delivered so fast, there was never a need to contact the company. Keep in mind Private Label is based out of Atlanta and operates 10am – 6 pm Monday- Friday, Saturdays they end at 4pm.
During their hours of operation, they respond via email and phone. Private Label even has a contact form you can fill out to receive additional help, they will respond to your form via email.
One feature I wish the site did contain was a live chat. Live chats are helpful as they provide a quick response to your inquiries. While this is ideal, companies often have bots responding instead of real people and this leads to generic responses.
The company offers two different shipping options, standard and express. This unit arrives via USPS in 2 business days. The shipping was $6.95 which is very reasonable, they even offer route insurance protection which was an additional $3.55.
Orders that are over $150 will require a signature at the dropoff location. This option can not be modified so it would be a good idea to plan accordingly the day of the delivery. All deliveries are sent from the company’s Atlanta warehouse.
If you live in the Atlanta area, Private Label offers the option to deliver via Postmates. This delivery service comes with some additional requirements.In addition to signing for your purchase, you also need to show a valid ID.
What others are saying
This customer was not happy with her purchase from Private Label Extensions. The hair started to fall apart as she toned the hair, not even using any chemicals.Not even customer service proved to be of help when she reached out to the company.
This customer was happy with the products she received. They offer good quality hair in her opinion along with lashes. The site and representative proved to be informative as well.