What is Wig Density?

Published By: Dasia

Last Updated: June 20, 2022

Wigs are a product that have gained a lot of traction in recent years. The overall quality can really make or break the hair you purchase.

One specific area that you want to be aware of is the density of a wig. Knowing the density of the hair you are planning on purchasing is a great way to anticipate how long the hair will last as well as how natural it will look when styled.

Let’s take a look at what exactly wig density is and some other areas that correlate with this topic.

What is wig density? 

One of the most common requests people have when wig shopping is to find a unit that is natural looking. A few factors can help a wig to look natural and the density is one of those areas.

The wig density symply means how many strands there are on the unit and that number is then converted into a percentage. Keep in mind this affects the thickness of the unit overall not the thickness of specific strands on a unit.

Natural hair generally has a density of around 130%. This is a great way to gauge your ideal density. Many units start off at 150% density, just a step above natural hair. Would this be ideal for you? If not maybe a few steps up, a density of 200% would be better. 

Keep in mind higher densities not only help the overall thickness but also affect the ends. The ends of hair units with higher densities have full ends and look healthier overall. Since you’re likely paying good money, this is an added perk.

Which is better: 180% or 250% density?

  • Price – The higher the density the more you can expect to pay. Sometimes 180% is the base density meaning no upcharge. You can expect an additional charge ranging anywhere around $50 for a 250% density.
  • Weight – The higher the density means the more strands that are attached to the unit. This means the overall wig will feel heavier. If you are not used to a lot of weight on the head, it may be a better idea to start off with a lighter density and work your way up.
  • Availability – You can easily find smaller densities online and in stores. As we talked about the price being more expensive, a 250% may be harder to find as well. Since higher densities aren’t as common, finding one, even if expensive, is worth the price.

Common Misconceptions

Many people believe just because a wig has a high density it’s the best quality. This is not always the case. Many factors can affect the overall density such as texture, hair type, and length.

Depending on these factors, you don’t always have to purchase the highest density. This can help you to save money in the long run. 

For example, say you’re looking for a curly bob unit. The texture naturally thickens up the look and the shorter length makes the hair appear more dense too. Getting a higher density will likely make the unit appear too thick and unnatural. In this case it’s better to go with a lower density.

Which hair density has the best longevity?

Generally speaking, hair with higher densities last longer. The reasoning behind this is there are more strands on the unit so even if some fall out over time, the hair still looks presentable and thick.

250% is currently the highest density most companies offer. You can expect to pay a good amount to receive an item like this. Do keep in mind although you are paying upfront, the unit will last well over a year if properly taken care of.

Keep in mind the texture you decide to purchase as well. Some textures, such as straight, will last longer than a body wave. Body waves may start to fall flat and be difficult to try regardless of the density it’s purchased in.

Helpful Tips and Tricks

If you want to invest in a wig with a high density try looking for a unit that’s base density is closest. Let me explain. Say you are looking for a unit with a 200% wig density.

You may find a cheap unit that has a base density of 150% but every increase in density has a customization price of $20. You’re expected to pay close to $100 just to reach your ideal density.

Now if you try looking for a base unit that is closer to your desired density, say 180%, you only have to spend a little on customizations. Instead of spending hundreds on customizations you are able to drop the overall price this way.

Also read: What is the Best Density for a Wig?

How is the density of a wig determined?

The density of a wig is determined by how many hairs are attached to the unit. Manufacturers don’t have a set guide which means the percentages can vary a bit. This is why it’s important to research the company you plan on purchasing with to get an understanding of how they measure their wig densities.

What does density mean for a wig?

The density of a wig refers to the number of hair strands that are coming out of the scalp. A wig with a lower density means there are less strands and if not situated right may end up looking bald. A higher numbered density will result in thicker and full hair.

Is 150% density good for a wig?

Typically natural hair has a density of 130% which is pretty average. If a wig doesn’t have a density stated,  150% is likely the density that the hair will come in. It’s a good in between but sometimes the hair is still too thin at this density and the tracts can show. If you have the option to customize the unit, having a greater density will help the unit look more natural and thicker overall.

Read more: 130 vs 150 Density Wig

The Bottomline

Finding the right density for a wig makes all the difference. It helps the wig last longer, look more natural, and healthier.

While many feel that highest densities are the best way to go, this is not always the case. By doing enough research you’re sure to find the ideal wig and density for you.


A lover of all things beauty related whose been in the industry for about 5 years. While I'd love to say I'm a self-taught prodigy, I'm actually a licensed cosmetologist who has spent countless hours studying hair. I quickly learned sharing valuable information with like-minded individuals allows everyone to make the right choices when dealing with their hair. As a curly girl myself I love to experiment with different styles on a regular basis. While I do have a busy schedule between work, freelancing, and school; I always seem to find time for my hair.

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